When my “extra” refrigerator in the laundry room needed to be replaced, I knew I didn’t want to spend much on a new one so I did a lot of research and comparison shopping. I found the company where I would get my refrigerator, but I disliked the salesperson at the store a few blocks from me, so I put off the purchase for months. I even checked back a few times, but nope, he hadn’t improved!
When I finally decided to make the purchase, I drove a considerable distance farther and was willing to pay more if the less expensive item wasn’t in stock, just to avoid the salesperson I didn’t like. Fortunately, I found a product I liked at a very low price and the salesperson was perfect. I’ve already sent a thank you note to the store manager.
That experience made me think about how each of us are salespeople for something–or we should be. Would someone drive farther to do business with you or would they drive farther to avoid doing business with you?
*Do you make them feel like an interruption or like a valued person you want to assist?
*Are you nicely groomed, pleasant, smiling and helpful?
*Are you dependable, so if you say you’ll have something done at a particular time, you do?
*Do you answer their questions in a way that is respectful and helpful, even if perhaps they don’t quite understand the subject as well as you?
*Do you greet them, talk to them and say goodbye to them in a way that gives them a good feeling about you and about themselves?
*Are you a top salesperson for yourself, your work, your section or unit and your organization?
You don’t have to be so glib and smooth talking that you can sell a refrigerator to an Eskimo, as the old saying goes. But, you should be the kind of person with whom people enjoy working and communicating. A good goal is to make them feel better just because they’ve been around you.
Your customers and clients may not be able to drive farther to get away from you if you’re the only resource for them. But, you’ll never be as effective or successful as you want to be and you’ll never get the cooperation and assistance you want, if most people would do almost anything to avoid you.
Promise yourself to make a few sales tomorrow!